Social Home Shopping
While a majority of buyers begin their home search online, many also seek advice from their family and friends about the best places to live. Two neighborhood search tools are taking that activity a
Zillow’s Neighborhood Advice tool helps buyers and renters
learn more about neighborhoods from their Facebook friends.
While browsing on Zillow, users are prompted to activate the Map
My Friends Facebook app to see where their Facebook friends live
and check into most often. As users search for homes in a specific
city or neighborhood, Neighborhood Advice will recommend
Facebook friends who are connected to those areas who users may
contact for tips and advice.
Neighborhood Suggester, produced by Robot Workshop, is a
search widget that features a drag-and-drop interface that helps
home shoppers find neighborhoods that best suit their lifestyle.
The tool comes in two versions: a widget that agents can embed
into their website and a Facebook app. Users select the six most
important qualities of their ideal neighborhood, and Neighborhood
Suggester recommends up to 10 neighborhoods and ZIP codes
that match their criteria.
*Source: The Residential Specialist, CRS
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