Social Home Shopping

    While a majority of buyers begin their home search online, many also seek advice from their family and friends about the best places to live. Two neighborhood search tools are taking that activity a
    step further.

    Zillow’s Neighborhood Advice tool helps buyers and renters
    learn more about neighborhoods from their Facebook friends.
    While browsing on Zillow, users are prompted to activate the Map
    My Friends Facebook app to see where their Facebook friends live
    and check into most often. As users search for homes in a specific
    city or neighborhood, Neighborhood Advice will recommend
    Facebook friends who are connected to those areas who users may
    contact for tips and advice.

    Neighborhood Suggester, produced by Robot Workshop, is a
    search widget that features a drag-and-drop interface that helps
    home shoppers find neighborhoods that best suit their lifestyle.
    The tool comes in two versions: a widget that agents can embed
    into their website and a Facebook app. Users select the six most
    important qualities of their ideal neighborhood, and Neighborhood
    Suggester recommends up to 10 neighborhoods and ZIP codes
    that match their criteria.

    *Source: The Residential Specialist, CRS


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